To know about the nano influencer and micro influencer
The nano influencers are Instagram users who are having between 1000 to 5000 followers. There are plenty of benefits are available for using the nano influencers for your product and service. In this article, you will know about the nano influencer and micro influencer in India.
What are the reasons you can work with the nano influencers?
The reasons you can work with the nano influencer program are given by,
They will have a closer relationship with the audiences as well as they have a stronger connection. They will have one on one communication which will be engaging the customer. They will give a response to every comment of the customer. They will lead the higher engagement and trust of the customer.
The engagement rate of the nano influencer is very high. It means they have a higher reachability so your product and service are easily reached to the customer.
Most of the peoples are trust the small influencers. The creators of the nano influencers are very dedicated to choosing the advertisement for the product and services. Because they do not want to lose the trust of the customer.
They are more relevant to your brand. You can easily advertise your product to the targeted audience with the help of the nano influencers.
They will give you a competitive edge. You cannot find any advertisement from your competitors on the nano influencer Instagram account.
The nano influencer is more cost-effective compared to the other influencers. They are the best choice for the small business. They are very easy to scale. The strategy of the nano influencer is more efficient and limited on your time and budget.
What is meant by a micro influencer?
The micro influencers are individuals who will have 1000 to 1,000,000 followers and they are considered as experts in the respective niche. They are known as a micro influencers.
What are the advantages of using the micro influencer?
The advantages of using the micro influencer india are given by,
High engagement rates: The micro-influencers have a high engagement rate with the customers. They are able to communicate with the audience more frequently through the likes and follows and they will respond to every question of the customer quickly.
Affordability: The micro-influencer is more affordable. It depends on the number of followers and engagement rate. Moreover, you can budget working with the micro-influencers.
High conversion rate: The micro-influencer has a high conversion rate. Most of the peoples are trust the recommendation of the influencers for their purchase decision.
Niche markets: The micro-influencers have come in all sizes and shapes. Each micro-influencer is expertise in a specific area such as style, appeal, brand to the particular audience,
The micro-influencers will establish the credibility, trust, and personal connection of the customers. If you find the right micro-influencers for your business you can make sure about the content is high quality. One of the most appealing things about the micro-influencer is they will create the narrative and story along with your product and services. This will help to engage the customer in the right way.