How social media can help my eCommerce business?
With the rising number of online buyers, we can safely conclude that the eCommerce industry is experiencing its booming days. Almost every retailer in the world has an online store, and new online retailers seem to launch every day.
This is great from users' perspective as they will have more options when it comes to buying online. But for store's owners, have to deal with more competition to make a place for themselves.
This calls for more effective marketing strategies, among which social media for eCommerce being an effective one.
With eCommerce social media marketing, store owners can boost their brand awareness and bring qualified traffic to their site. To ensure the strategy is used right, a retailer can take the help of a social media marketing company.
This article will be all about how social media can help an eCommerce business. To begin with, let's put some light on its brief explanation.
What eCommerce social media is?
It is a process of marketing & selling products and services on different social media channels. Retailers can use social media platforms to boost brand awareness, attract more internet users, and generate online sales. The same can also be used to share brands, profiles, and products online.
Benefits of social media for eCommerce business
Enhance online reach
A statistic from Backlinko says that out of 4.57 billion internet users in the world, 83.36% use social networks, irrespective of their age. With such a whopping number of people available on different platforms, any business can enhance its brand reach. By figuring out which social media platforms their target audience is mostly available on, a business can increase their brand awareness and get more people to visit the site.
More traffic to the site
Your online store is the place where conversions and sales happen. Therefore, inserting a link in every post you do on social media sites can help you divert traffic to your website. For directing traffic the right way, you can use the 80/20 rule. That means 80% of the content will be about educating the audience about the products & services you offer, and the rest 20% will be about promoting them.
This will help you drive traffic to your website and improve the rankings. Along with social media, using PPC can also help to boost traffic. Unlike the rumors you hear, paid promotions are affordable. After working on a social media strategy in and out, you can level up the sales of your eCommerce business.
With a powerful social media strategy, online store owners can generate conversions for their brand and products. The best way to do this is to interact with the audience as they comment on the posts. Interacting with the audience will make them feel valued, and they will be more likely to stay loyal to the brand in the long run. Also, while interacting with the audience, ensure that they are people and not merely robots.
Influence buying decisions
The way customers interact with your brand on social media can impact their buying decisions. That's what makes it crucial for you to come up with content that is unique, compelling, and talks to the audience.
Understand the scope of your niche and get ideas that can catch the audience's attention in one go. Social media platforms can also be used to create hype about the products & services you are going to launch or big offers & discounts coming in the way.
Create a buzzing brand image
Social media provides you the opportunity to build a brand image. It is far better than the traditional media, and you can easily and quickly bring your brand in front of the target audience. It makes people look at your brand even when they are not thinking about purchasing your products.
To create a buzzing brand image, focus on your profile elements, like the cover photo, logo, username, and others. Ensure that they catch the audience's attention and the content captivates them.
Provide better customer service
Customers are finding social media a great way to communicate with a brand. That makes social media presence a medium to understand the customers and their requirements to serve them better. Social media marketing has made it easier for brands to provide exceptional customer service.
As soon as customers drop a concern or query in the comment section, you can reply as soon as possible to address the issue and earn their trust in your brand, which will directly impact your brand image and help you build a strong relationship with them.
It's easier to keep your customers tuned regarding promotional offers and products launched through social media channels. If you make an announcement of an upcoming event or product launch, your audience will catch up on it instantly.
Social media is a significant part of everyday life for many people. Marketing your online store there will help you get their attention. You can use different channels like Facebook, Instagram, Twitter to get the excellent opportunity to sell their products & services.
Even if your eCommerce store is doing great, you can use social media marketing to get more customers on board and plan your future growth. If you haven't tapped into the world of social media marketing, then now is the time.
You can even go for a social media marketing company to help you out or do it yourself.