5 Tips To Improve User Experience UX Of Your New Website
If your website is geared toward providing content, you’ll be able to expand your reach. If you have an online store, a well-designed website can boost your bottom line.
If you have a new website, here are five must-know tips to improve user experience.
Make Sure Your Site Is Mobile-Friendly
It’s 2021. When we wrote this article, nearly 60 percent of online searches were conducted via a mobile device.
You’re probably already well aware that your website needs to be mobile-friendly to reach most of your audience. However, we’re reiterating it anyway because there is still a wide range of websites out there that aren’t mobile-friendly.
Creating a responsive website sounds overwhelming if you’re not familiar with the specific coding involved. While there are many great resources online if you’re interested in learning, not everyone has the time to devote to picking up a new skill that they might not use very often. If that’s the situation in which you've found yourself during the development process, it might be worth hiring a UI/UX design company.
Ensuring your site is mobile-friendly doesn’t just benefit your visitors. Of course, it’s great that they don’t have to squint and zoom to read the text on a page, but it helps you too.
Search engines, Google chief among them, look at mobile-friendliness when they’re determining page rank. Mobile-friendly websites have an advantage over those that aren’t responsive.
Write Engaging Headlines and Stick to a Heading Hierarchy
A page’s headline is the first—and sometimes only—thing someone sees on a webpage. You need to make it count. Imagine, for example, that we called this article something along the lines of “Website UX.” Why would you click on it? The headline doesn’t tell you what you’d get out of reading the page.
Headlines should be specific and easy for readers to understand. That means no double negatives or highly technical jargon unless your audience would understand it without effort.
A brief note about titles: when you or someone you’ve hired is writing the code for a webpage, you’ll include the <title> tag. The content within this tag will appear on the tab when someone has your site open and likely as the blue link on a search engine results page. The title of your article will go within the <h1> tag.
You should also stick to a clear heading hierarchy when coding a page. HTML5 includes heading tags from <h1> to <h6>. The most important information should go within a <h1> tag. That’s your headline.
You will use <h2> tags as subheadings on a page. If you need a subheading within a subheading, you’ll use the <h3> tag.
Your website users will appreciate a strict heading hierarchy because it allows them to pinpoint where the information they want is located.
As with mobile-friendly design, you have a compelling headline, and a well-organized heading hierarchy will benefit you regarding your search engine page rank.
Highlight Key Information
If you could include every essential piece of information within headings, there would be no point in writing other content. As that’s not the case, you need to make sure visitors can quickly locate the information they’re seeking.
We like bullet points for this purpose. They draw the eye, and they’re easy to parse. Let’s see them in action. Here are some of the best ways to highlight critical information on a webpage:
Use bullet points.
Create a table.
Bold or italicize text.
Statistically speaking, the people who visit your website are probably doing so on their phones while they’re doing something else, whether that’s grocery shopping, cooking, or walking down the street. Anything you can do to make your website more accessible for them to interact with can improve their experience while using it.
Include a Concise Call to Action (CTA) on Every Page
After a compelling headline, one of the most critical components of a webpage is the call to action. When someone has finished reading a webpage, where should they go from there? They could close out of your site, obviously, but you want to keep them engaged. That’s where the CTA comes in.
CTAs should be brief and to the point. Examples of good CTAs include:
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Typically, you should only include a single instruction within a CTA. You don’t want to tell someone to “click here to learn more or head on over to our web store to explore great savings.” By removing the need to make a decision, you’re increasing the odds that a visitor will answer your call to action.
Strong action words coupled with attention-grabbing details like “free” or “discount” make CTAs hard to resist, as does a brief mention of what answering your CTA could do for a visitor. Let’s say you’re selling some sort of software as a service. You might conclude a webpage with a CTA along the lines of, “start your free trial today to see how [product] can transform your business.”
We recommend Including a link in your CTA that will take readers to the page you want them to visit. Everything you can do to eliminate the steps someone needs to take to keep interacting with your content is essential.
Your Site’s Load Speed Is Critical
Our final tip for improving the user experience of your new website is to look at your site’s load speed and decrease it as much as possible. Google has a phenomenal tool called PageSpeed Insights that will tell you how quickly your site loads and potential improvements you could make to speed things up.
Your load speed matters more than almost anything else when it comes to getting traffic to your site. Search engines factor it in when they calculate page rank, and even a one-second lag in loading can reduce your conversion rate by seven percent. If you’re in sales, those numbers add up quickly.
As more and more commerce and communication occur online, user experience will become increasingly vital. Ensuring that your website’s visitors can find what they’re looking for is the best thing you can do for your audience and yourself.