Why packaging design is important for CBD brands?

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Do you know CBD box packaging design is very important for brands dealing with cannabis items? Here are some most vital reasons behind design importance for CBD brands.

CBD Packaging

Cannabis items have become very popular in the past few years because of their so many medical benefits. They are quite feeble and need special protection. CBD box packaging provides this protection and also adds a charm to these items. A sturdy corrugated cardboard material, bux board, or sustainable kraft stock is used to manufacture them. These materials are quite flexible and make it possible to design in different shapes and sizes. Their structure is made attractive by utilizing customization techniques. Embossing, die-cutting, foiling, and scoring are some most used customization options.


Their plane surface is quite effective for marketing, and the latest printing techniques are used to display the promotional content. CMYK and PMS color schemes help to get the desired colors accurately to make the design more engaging. Some finishing materials are also applied as lamination and coating to preserve print and to give them a refined look. Gloss, matte, and UV coatings are some popular finishing materials in this regard.

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Important Reason for Design in Custom CBD Packaging

Packaging design plays a vital role in creating a distinctiveness among the bunch of rival brands in the market. It has a lot of importance for brands in every business. However brand in the CBD business needs to consider their CBD box packaging design more than all others. Below are the reasons for this phenomenon.

1: Promoting product purpose 

The CBD market is still developing, and there are a lot of cannabis items already in the market. These items have some health benefits that everyone does not know. Still, there are a lot of people that are unaware of the purpose of these items. Custom CBD product packaging is quite effective in explaining the purpose of these items. These items have been tested as beneficial in reducing stress, anxiety, and other health problems.

A lot of people annually suffer from these problems worldwide. So, educating the buyers who came to retail stores through different infographics and other design elements can help them choose a perfect product according to their requirements. This explanation also helps existing consumers to try new products that brands kept launching in different flavors.  

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2: Compliance with marketing regulation

For many years these items have to remain in a grey area because of legality issues. Still, marketing of these items is allowed under some specific guidelines. So, it is essential to make the design of custom packaging boxes compliant with these guidelines. These items are medically sensitive and require exact dosage and potency for the better treatment of health issues.

So it is necessary to display all the design elements widely for the marketing of these items. Any extra medical claims on the packaging can put the brands in an unwanted situation. So they must include all the information about the consumption method, recommended dosage, potency, or other ingredients used. So it is essential to avoid any doubtful medical claims during the marketing of these items. 

3: Develops a brand personality

Over time, new brands are also jumping into this sector, seeing a high margin of profits. However, buyers are very conscious about choosing the trustful brands that provide high-quality CBD products after repeating tests. An attractive custom CBD box packaging design having all the brand information can increase the brand personality. People trust more in the cannabis brands that have provided all the basic information about them.

Some necessary branding elements to include in the design are company name, logo, and website URL or contact details. Some additional details like lab test results, batch number, or other such details can also be displayed by printing a bar code having all this information. These traits make the brads trustworthy, and buyers prefer them also for future purchases. 

4: Better visual aesthetics

Every cannabis brand has a variation in the style and structure of its products. People love to consume these items in style and are always looking for products having a charm. These custom packaging boxes can be used to print the real images of these products to increase the interest of buyers. It helps them to get imagination about the actual products. Consumers of these items even pay more on getting to know that what they are paying for. Using some techniques like hot foil embossing on design also increases the visual aesthetics of the packaging. This phenomenon grabs the attention of buyers, and brands become able to get more sales than usual. 

5: Stunning promotional campaigns

Because of the promotional legalities of these items, brands are unable to promote these items on a platform like social media and billboards. This promotional need is fulfilled by using CBD boxes as a marketing medium. Utilizing the design of these boxes wisely can help to launch stunning promotional campaigns.

These brands have a very small section for advertisement in the form of packaging, so they need to bring consistency among the different displayed design elements. It is better to use infographics instead of using too much text to display the information. They can also launch event-based campaigns by transforming the design temporarily according to these events.

Final Note:

CBD box packaging design is more important for brands dealing with cannabis items. Getting the services of a reliable manufacturer can help to get the desired results creatively. Forming an engaging design that is compliant with marketing guidelines can help businesses to get the increased sales volumes and customer circle. 


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  1. author
    27 Aug 2019
    Tomas Mandy

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    1. author
      27 Aug 2019
      Britney Millner

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  2. author
    27 Aug 2019
    Simon Downey

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