What is SEO?
What is SEO?
(Search Engine Marketing Professional Organization)
SEO (Search Engine Optimization) is the practice of using a range of techniques, including html code rewriting, content editing, site navigation , link campaigns, and more, in order to improve a person's position. website in search engine results for specific search terms.
From its acronym in English (Search Engine Optimization), it is the practice of using a series of techniques that involve the optimization of the page (with the so-called on-site factors ) and its socialization on the Internet with other pages (the so-called off-site factors ) in order to improve the position of a website in search engine results for specific search terms.
These techniques, and their relevance to improve positioning, are diverse and changing depending on the continuous evolution of search engines.
Broad and inclusive definition
Strategy and set of practices aimed at attracting and retaining traffic from search engines.
SEO is integrated into the business and communication strategy of the company / institution. Good positions alone are worth nothing if they do not contribute anything to business objectives. Here, therefore, is the need to integrate the SEO strategy with the rest of the marketing activities.
NOTE: in this text, SEO refers both to the search engine optimization activity itself, as well as to individuals and companies who are professionally engaged in SEO tasks.