First Time Applying for a Tender? 10 Tips To Draft a Compelling Proposal

Tenders present an unparalleled opportunity to win new contracts for your organization. Even if you are relatively new to the industry, as long as you meet the criteria, you are in the running. 

Understandably, your first time competing for tenders in NSW can be overwhelming. Where do you even begin? Are there ways you can improve your odds of winning? Is there something that can cost you a valuable opportunity? 

In this post, we’re sharing expert tips to get started with tender writing. Let’s dive in. 

  • Be Selective

There are several contracts out there, but don’t make the mistake of biting off more than you can chew. Rather than submitting mediocre proposals for too many tenders, focus on the contracts that are the most relevant to your capabilities. 

  • Understand Specifications

Before you start planning for writing a proposal, it’s crucial to understand the buyer’s requirements. Start by going through the specifications so that you are well-versed with the client’s expectations. Understanding the unique specifications is imperative to ensure your proposal has a chance to be considered. 

  • Learn About the Client

It is important to find everything you can about the prospective client. Doing research can help you find valuable insights that can be useful for drafting a compelling tender response. 

  • Personalization

A generic tender proposal won’t go far. Rather than solely focusing on your capabilities, make sure you address the unique challenges faced by the prospective buyer. Personalising the tender proposal is necessary to impress evaluators and showcase your attention to detail. 

  • Follow the Format

Often buyers specify templates and formats for tender submissions. Formats make evaluation easier for prospects. 

It might seem like an unnecessary step, especially when you’re competing for numerous contracts. However, ignoring a format specified by the prospect is something that adversely impacts your chances of winning.  Therefore, make sure you are writing proposals according to the provided template. 

  • Persuasive Tone

Words are powerful and you can leverage them to convince potential buyers to pick your organization. Instead of using bland language, pay attention to your tone and writing style. A persuasive tone plays a significant role in winning contracts. 

  • Review Carefully

Spelling mistakes and grammatical errors may not seem like a major issue but they can be detrimental to your chances of winning new contracts. Such mistakes make you look careless and unprofessional in the eyes of potential clients. Before submitting proposals, you and your team should thoroughly review them. 

  • Attach Necessary Documents

The buyer may require you to sign and attach some documents to your proposal. Forgetting to do so can put all your hard work in jeopardy. It’s imperative to have a well-designed system in place to ensure you are ticking every box. Always double-check to make sure you have met all requirements stated by the client. 

  • Keep Tracks of Deadlines

What’s the point of going through all the trouble if you miss the deadline? Hardly any prospect is going to accept your proposal past the last submission date. If you are managing too many tasks, delegate tender writing to someone who is capable of keeping track of various deadlines. It’s also recommended to submit proposals early to avoid unforeseen delays.

  • Look at the Competition

If you are not sure which approach to take, you should take a look at past successful tender proposals from your competition. Competitor insights are also useful for determining a competitive price for your products and services. 


Drafting tenders and keeping up with various bids are time-consuming tasks. If you have too much on your plate, it’s better to hire a professional for bid and tender management. 


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  1. author
    27 Aug 2019
    Tomas Mandy

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    1. author
      27 Aug 2019
      Britney Millner

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  2. author
    27 Aug 2019
    Simon Downey

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