ADA-Compliant Website: An Essential Factor for Spreading Business
What is ADA Compliance? What does ADA compliance mean for websites?
It is time for every small and big business Company to find out! Let us find out the significance of this term.
ADA or The Americans with Disabilities Act, Standards for Accessible Design, which the US Department of Justice released in 2010. These standards demand companies offer and maintain sites that will be accessible for people with disabilities. The web content should be accessible to deaf users, blind users, who must direct by voice, screen readers, and other assistive technologies.
So at first, you need to know which businesses are required to comply with ADA guidelines.
Find out below!
Businesses under ADA guidelines:
- Under Title, I of the ADA, any business with at least 15 full-time employees that functions 20 or more weeks in a year is covered by the law.
- Under Title III, businesses that encompass public categories such as hotels, banks, and public transportation must comply. This means that the law applies entirely from physical considerations to digital accommodations.
Note: Users, note that if your business falls under Title I and III of the ADA and you do not believe to have an ADA-compliant website, you must consult with a disability lawyer to explore the options.
While ADA does not offer fixed guidelines for making an ADA-compliant website, many organizations follow the Web Content Accessibility Guidelines (WCAG). This isn’t a legal requirement but a reference point for companies to improve their digital accessibility.
In essence, the WCAG mandated that to make a website compliant. It must maintain the below-listed things:
Suppose you want to make your company’s website accessible for every section of users; what factors do you need to follow to make it an ADA- compliant website?
To know in detail, scroll down below!
Why should the website be ADA-compliant?
Making your website ADA-compliant is a challenge. It is not only a drain on resources but also time-consuming, and not to mention the money.
But are there any benefits in doing this? Surely there is! And there may be more than you think.
Let us check out how an ADA-compliant website benefits us!
Legal factors: Maintaining a website that is not accessible to most users is reducing your potential visitor base. You are almost leaving out 19% of the population. One of the most devastating consequences is the risk of getting sued.
Increases audience: Almost 50 million citizens in the US have a disability, and many take help from assistive technology to access online content. Maintaining a website that can be used, accessed, and experienced by all, increases the potential target audience. With the use of Alt-text, keyboard-accessible ages, captions, and other alterations, make your products and services exposed to those disabled users.
If someone is unable to access your online platform, they won’t make a purchase. It is as simple as that. Let me show you how you can make your website easily accessible to every user.
Boosts your brand:
Branding is crucial for a business to become successful
Do you know why? Because we fall in love with the brand and not products!
Good branding brings us back to the same companies repeatedly, even if they are not the cheapest options. Well, brands that go the extra mile to implement accessibility to their website assure audiences that they care about people and not profit.
Helps SEO: Business or website owners want their website to be well-optimized as it helps to drive traffic. So you will be relieved to know that making your website compliant can also help SEO factors. This is because compliance supports SEO aspects such as Alt-text images, video, audios, proper headings, tags, etc. Also, if you want, you can get in touch with SEO content writing services to follow these parameters and make your website ADA compliant.
To conclude, ensuring your website’s accessibility will help your business to grow. It can be time-consuming and expensive, but it will be worth it for sure.