What is directory submission in SEO?
Search engine optimization involves many different activities, including both on-page and off-page techniques. One of the off-page methods that you can use to improve SEO is directory submission. It's a way to improve link building, which is an important part of SEO for any website. Some people think that directory submission is out of date and that it's no longer useful.
However, the truth is that directory submission can still be very useful. In fact, some websites that perform well have the majority of their links coming from directories. Directory submission can be an important part of link building and of SEO strategy as a whole. On the other side of the coin, some people disagree and say that directory submission isn't needed anymore, and that you should focus on other methods of building links.
What Is Directory Submission?
Directory submission in SEO is all about submitting your URL and other details to directory websites. It helps with link building, which is one of the most important off-page SEO ranking factors. There are various online directories for businesses or websites, usually with different categories that you can submit your website under. Submitting your website to a directory might help with SEO ranking and it's possible you could get some traffic from doing it too.
Can Submitting to Directions Have a Negative Effect?
It is possible for directory submission to go wrong if you're not careful. Submitting your link to hundreds of directories with a paid service is probably not the best idea. You could find that if you have lots of backlinks from low-quality directories, it hurts your SEO rather than helps it. It's important to be careful when selecting directories for your site if you want to benefit from directory submission and avoid any negative effects that could occur.
What to Do and What Not to Do
There are several excellent rules to follow if you want to try directory submission but you want to avoid its pitfalls. Firstly, it's a good idea to look for niche directory websites that provide more value to you and to the website's visitors. Local business directories are a good idea and can help with local SEO. Avoid using a paid service to get your URL submitted to hundreds or thousands of directories. This is much more likely to have a negative effect on your SEO than to improve it.
If you are going to submit your site to directories, find quality directories on your own, rather than using a website submission service. Some business listings and directories are a great idea to use, such as Google My Business, Facebook, and Apple Maps. Find trusted directories such as Yellow Pages and Angie's List, which have a good reputation and are well-known. These are your best choices if you want to use directory submission as a technique to build links for your website.