6+ Important Reasons Why Mobile Apps Are Better Than Website Any Day In 2021
Long-governing king desktop is now becoming dethroned, and the era of mobile has ushered in. According to the recent data of the GSMA Intelligence, there are 5.22 billion unique mobile phone users in the world today. The total number of unique mobile phone users around the world has grown by 93 million in the past 12 months.
The number of mobile users is much larger today than the number of website users. In the wake of the exponentially growing mobile market, businesses are faced with a huge dilemma whether to opt for websites or mobile apps as impeccable platforms for running their operations seamlessly.
While businesses with adequate funds can afford to employ both the options, but most companies might have to consider only one of them. This vital decision greatly depends on innumerable factors like desired features, cost, usability, and the audience they serve or aim to serve as they expand in the long run.
Having said that, multiple studies demonstrates that users of the modern era strongly favor mobile apps much more than websites. This establishes a strong reason to create mobile apps for reaching out to existing and potential customers alike.
However, now, if you are flustered with the concern whether a mobile app or a website is the most accurate way to go, then reading today’s comprehensive post will surely put you miles ahead. While we are not suggesting that it is a bad idea to hire a website developer for your business, let’s gain a deeper understanding of whether a mobile app or a website is remarkable and accurate.
Significant Reasons Why Mobile Apps Are Better Than Websites
- Apps Are Much Faster In Compared To The Websites
If you are a company that wants their customers to complete their tasks rapidly, you should definitely consider going for mobile apps.
Whether on Android, Windows, or iOS, mobile apps have been declared 1.5 times faster than websites due to the following reasons-
- Apps save data on local storage devices. Thus, loading and fetching this data onto mobile becomes a lot faster. For websites, data is required to be fetched from a web server. The speed at which this performance is completed depends on the network and packet sizes greatly.
You may now be wondering does this really matter? Yes, it does definitely. When you hire any mobile app development company to develop apps, your customers get to enjoy a better connection with your business. And, this enhanced speed can be the sole reason why completing purchases for your customer becomes swift, and your business engagements increase.
- Apps Offer Unique Personalization
Research has proven that apps are more convenient by websites than 55%, faster by 48%, and easier to browse by 40%. One of the most crucial reasons to go for apps is the fact that the web cannot match their personalization capacity. Apps possess the capacity to use the native features of a mobile device to offer a more tailored, swift, and highly intuitive user experience (UX).
This can be accomplished by drawing data on the interests and habits of the users, location, usage patterns, and more. In a similar vein, apps are much more capable of analyzing and tracing the behavior of the user that acts as the key to supplying users with recommendations and custom updates.
- Apps Are Preferred More By The Users
A remarkable App Annie report reveals in 2015 alone; the mobile app industry generated $41.1billion in gross income revenue. The figure may increase up to $50.9 billion, and by the year 2020, it will be worth $189 billion. Similarly, in the most recently measured year, consumers were noticed to download 218 billion apps to their connected devices, up from 140.7 billion app downloads in 2016.
These statistics speak volumes in themselves regarding the huge business potential of apps as a channel for driving revenue and exemplary customer acquisition. People these days seem to simply prefer downloading and utilizing apps.
- Apps Provide Better Communication Than The Websites
As per Adweek, three billion people now use messaging apps compared to the 2.5 billion who use social networking apps on their smartphones. Again, 95% of consumers wish to receive a recommendation from their acquaintances before purchasing a product or service; thus, integrating a company’s app with the messaging app can catapult sales.
Mobile apps provide their users with the best communication facilities. They are surely an incredible platform for fast and effective communication. In the modern era, apps are integrated with handy features like in-app messaging. These allow companies to interact with their clients much more without being much pushy. Companies can also send faster updates through unique in-app notifications. On the other hand, websites are not as prompt and influential as mobile apps.
- Apps Can Be Accessed Offline
It is perhaps the most crucial difference between a website and an app. Any mobile app these days can be accessed with an instant tap. Vital apps like finance, games, storefronts, banking, retail, and new work both offline and online. They enable users to consume content quickly with a hassle-free experience. Moreover, they store data that can be accessed offline as well.
Certainly, apps require an active internet connection to perform important tasks like notifications and payments, but they still provide their users with basic content and functionality even in the offline mode. This is what creates a major difference between a bounce and a sale.
- Users Spend Less Time On Websites
Recent data from SmartInsights asserts that mobile app usage fluctuations between 80-90%, while users dedicate a mere time of 20-10% on browsing websites. Also, a mobile app user spends an average of 201.8 minutes per month shopping in comparison to 10.9 minutes per month for website users.
Thus, to succeed in the mobile-reigning world, your company requires the right mobile app design services to create more convenience for existing and new customers. If your company apps can slot seamlessly on the mobile home screen, this simply denotes that you have increased your chances hugely of them wanting to do business through your developed apps.
- New and Advanced Stream of Conversions
If you are aiming to increase conversions, mobile apps can prove to be an exemplary medium to push users down the conversion funnel. They can be used to procure both top-of-the-funnel (ToFu) and bottom-of-the-funnel (Bofu) users. Further, since mobile apps are much more targeted in nature (through content and utility), they can always be used to tap a particular number of users in the funnel. In comparison, websites only reach out to a wide array of audience.
As the usage of mobile apps starts growing worldwide, the phrase ‘mobile apps vs. web’ will always remain a consideration for companies looking to start a mobile application. If we put it simply, apps have numerous one-of-a-kind features and several advantages that websites do not offer. People not only use them enthusiastically, but they also influence their actions.
Websites are lagging behind, and in the future, they will shrink even further inevitably. Thus, waste no time seizing the opportunity. Make use of mobile apps today to reach out to engage the existing ones and reach out to potential customers. Here’s wishing luck for elevating your brand successfully in 2020.
I am Marco Evans is a Freelancer (ghost writer). And associate with myessayassignmenthelp.com for essay help you can visit here. remarkable mobile apps for an eminent academic writing service provider, MyAssignmenthelp.com. I love to share my vast knowledge of mobile technology and app development with budding technologists.