How Voice SEO Is Changing SEO In 2021?
Long gone are days when people used to write their query to search for anything on the internet. Nowadays, voice search is trending and most people use it on a daily basis.
People are living busy lives, which is why they keep looking for options to make their lives easier. Tools like Google Voice Assistant, Alexa, and Siri have made people’s lives simple with time. If you are stuck in traffic, all you have to do is to speak on your phone to make an instant search.
You get all your questions answered without typing anything!
Voice search is a powerful tool that has changed how SEO once worked. If you want to improve the SEO of your website, then you have to look for options that optimize your website for voice search as well.
Voice SEO plays a huge role in ranking your website. If you are wondering how voice search has changed SEO, then here are a few ways in which it is done!
It Impacts the Keyword Density.
Keywords play a huge role in SEO and that is something that is no longer the same since the inception of voice search. Keyword stuffing has become obsolete for a long time, so now it’s time to act wisely when doing SEO planning.
It’s important that you no longer stuff the keywords in the content; otherwise, the Google search engine will take it as manipulation. Next, you have to compare your keywords with competitors to ensure that you aren't ahead of them. Furthermore, the keywords need to be as per the people’s queries.
For instance, people usually use long keywords when they are doing the voice search as compared to typing it. So, you need to make sure that your keyword is according to your audience’s search.
It is Speech-Oriented.
People talk differently than they type, so what’s the take here?
User intent plays a huge role in ranking your content on top. If you are not using the keywords that are focused on user intent, then you’re not doing justice to your content.
Voice search is speech-oriented as people communicate their queries to the devices as they talk to a human. It’s important to analyze what your audience might be looking for or if your keyword will be a part of their query in any way.
You need to check how people communicate in order to get more traffic for your website. Most of the time, people use question words in their queries, so including them in your keywords might play a huge role.
But, you can do that in all of your content, which is why the FAQs section is there for you. It seems like a basic section of the content, but it’s the best way to optimize your website for voice search. Apart from it, using long-tail keywords tend to grab more traffic for your website.
You can also try using structured data markup (Schema) languages to let Google better understand the context of the page. It’s another way that you can get help for your website ranking!
Almost every business has an online presence today. Voice searches are extremely beneficial for local businesses. Google My Business page is a wonderful way to make sure that you are present online when your customer needs you.
Voice searches are usually local content and businesses based, which is why you need to claim your page online. If you want to appear on the first page of the local search, then a little effort is all you need.
Add your business’s information, images, and so on to create your Google My Business page. Photos capture the minds of the audience and they give them a clear idea about the space. Voice searches are usually done through mobile phones, therefore, make your page as appealing as you can so the customer instantly gets hooked to it.
Moving from Machine to Natural Language.
Before voice search, the whole concept was to stuff keywords in the content to rank it on Google’s first search pages. Now that Google’s algorithm has advanced, there is a high chance that this trick will no longer work for any business. Instead, Google might take it as an offense since it’s more like manipulating the algorithm.
Since the start of voice search, the content has become more realistic and meaningful than before. Now people give commands to the machine in a natural way, which is why the results are expected to be the same. With emerging technologies and new devices, there is a chance that the user experience will improve in the future.
Moving from machine to natural language has been a great transformation for businesses who were unable to secure a place in their audience’s minds. Now with voice search, the content is focused on fulfilling the customer’s needs only, and what’s better than that?
It’s safe to say that voice search has definitely changed SEO. Businesses are no longer just focusing on ranking their content on top, but they are more interested in satisfying the customer’s needs.
Voice search is a helpful tool to ease the customer’s life, but it is one of the many reasons why content on the internet has improved. Gone are days when the content used to make no sense and the sentences were continuously repeating to fill the space.
Voice search is human-like communication, which is why the content needs to align with it as well. If you’re doing a voice search online, then it’s more like you’re talking to a human.
Now that voice search is paving its way through the internet, it’s safe to say that SEO will keep changing in the future as well. Businesses have to think of a way to secure a space in their user’s heads and SEO is mostly about keywords.
It’s useless to use traditional keywords when your audience is doing a voice search that includes completely different keywords. Make a wise choice!