20 e-commerce mistakes to avoid selling more
Creating a digital presence is no longer a bet, but a necessity. There are some tips to make your e-commerce project profitable and scalable in the future.
When creating e-commerce, many specialists underestimate vital areas of the project ... ending up making e-commerce mistakes damaging to the reputation of the brand. A Brand is an identification symbol, trademark, logo, name, word, and/or phrase that companies use to distinguish their product from others. A combination...
The negative aspect of starting a business project superficially leads to a certain direction: penalizing the sales trend.
Those who want to create a profitable shop must work on several fronts to reduce the user's buying frictions. To do this, you need to focus on four distinct macro-areas, to reduce the percentage of making fatal e-commerce mistakes.
These tips strengthen the brand, strengthen the positioning in the consumer's mind and induce him to buy.
The Topic Of This Post
- 1 Website optimization: 6 eCommerce mistakes not to make
- 2 E-commerce and Content Marketing Errors
- 3 Optimization of product sheets: 6 e-commerce mistakes to avoid
- 4 Purchase procedures and e-commerce mistakes: 5 strategies to include
- 5 Conclusion
Website optimization: 6 e-commerce mistakes you shouldn't make
Users judge the trustworthiness of a brand from the moment they visit the company website. For this reason, there is no room for mistakes in your e-commerce.
Consider the entire site as a meeting point with the user, in which to welcome him and show him the next step to take.
Furthermore, self-respecting e-commerce must explain to the user why they should invest in your products… Showing them that they can trust the company and the products they sell.
Ecommerce Mistake # 1: Choosing Any Platform
The digital landscape offers various platforms on which to build e-commerce.
The best choice is to rely on a platform that can support the entire project and allow you as an entrepreneur to scale in the future.
To reduce errors, keep these parameters in mind:
- Cost. Of the platform and hosting. Web hosting (or hosting) is a service that allows you to publish a website on the Internet. To publish any website online, you need...
- Backend tools. Evaluate the integrations - plugins - offered by the platform. Integrations make your work easier.
- Scalability. Some platforms accompany the growth of your business. By doing this you can evolve without too many constraints.
- Payment flexibility. The platform includes new cutting-edge partnerships, such as Klarna and Scalapay.
- Speed and performance. Speed is a parameter search Engine Optimization (search engine optimization): the set of strategies and practices to position websites or web pages in the organic results of the engines ...basic. It also affects the user experience.
- Ease of use. Many software is user-friendly and features drag and drop systems. Others need the hand of an expert to function at their best.
- Flexibility with integrations. The ideal platform allows you to use the various external integrations without stress.
Ecommerce Mistake # 2: Support mobile commerce
A strategic shop welcomes traffic from mobile devices with open arms.
By 2021, worldwide e-commerce sales will make up 53.9% of all e-commerce sales.
Neglecting this new trend is one of the most damaging e-commerce mistakes.
To support mobile commerce, create a project that adapts perfectly to the various screens and operating systems.
Welcoming mobile traffic is a categorical imperative. Ignoring it leads to severe penalties from Google.
Ecommerce Mistake # 3: Don't make a homepage that's easy to navigate
The purpose of the homepage is to funnel traffic in a specific direction.
The homepage performs some strategic functions. First of all, it reassures the prospect. A Prospect is a prospect for whom we have contact information and who has been qualified as meeting certain criteria. In most ...through testimonies and media references. Second, it intercepts the user's doubts and ensures the company does not miss a potential sale.
To create a compelling homepage follow these four criteria:
- Show the user that they are in the right place. Create a Unique Selling Proposition that crystallizes the purpose of your business.
- Show the prospect the product they are looking for. Create micro sections to divide traffic. Some users are interested in specific product categories, while others are interested in the subdivisions between men's and women's items.
- Accept the questions. Enter a contact form and install the live chat. The live chat has the gift to intercept the user's concerns, resolve them in real-time and direct it better purchase.
- Prove to the user that they can trust you. Enter testimonials and media references.
Ecommerce error n. 4: don't show contacts
Take advantage of the potential of the footer by entering data to contact you, such as email and company phone number. You will save the customer time and he will be grateful to you.
Ecommerce error n. 5: do not install security certificates
Make sure you have two essential security protocols installed on your site:
1. HTTPS protocol. " It protects the integrity and confidentiality of data exchanged between computers and sites. [ Source Google ]
2. SSL protocol. Secures digital communications. It also prevents third parties from getting into sensitive information.
Some hosts install them automatically, without any intervention. An additional check will prevent the user from running away.
Ecommerce error n. 6: Underestimate SEO
Underestimating the potential of SEO is one of the most damaging e-commerce mistakes. SEO allows you to position your products on the SERP.
As you can imagine, search engine optimization requires a large investment of money and time.
Using this strategy means including an asset that will pay you back in the long term.
Ecommerce and Content Marketing Errors
The best ally to break down the user's suspicion is content marketing.
Giving life to strategic content increases the number of touchpoints with which to intercept the demand of the cold audience.
Content marketing includes textual and visual content disseminated by the company on its website and social media.
Content marketing provides valuable information to the prospect. At this juncture, you can indulge yourself.
By creating an effective editorial calendar, you will be able to tell your company how to best use your products and your customers' success stories.
A valid content marketing strategy includes a blog. A blog (short for "weblog") is an "online newspaper", or informational website, which displays information in reverse chronological order, with the latest ..., presence on social media, and, in some cases, partnerships with an influencer. An influencer is anyone who has the power to influence the purchasing decisions of others due to his or her authority, knowledge, position, or relationship with the...
Ecommerce error n. 7: Don't have a blog
The blog is the indispensable device to intercept a latent demand from the cold public.
Creating textual content allows users to understand the authority of your brand and the validity of your products.
Sharing in-depth articles regularly allows you to gradually position your solution on the SERP. This content is essential to increase trust in the user who visits your site for the first time.
Ecommerce error n. 8: Underestimating the power of micro-influencers
A secondary way to increase the sales of your products is to rely on micro-influencers in line with Insurance company values.
The main advantage of this partnership is to intercept a new type of audience enclosed in the influencer's community.
Among the most frequent e-commerce mistakes is the exclusion of these digital professionals. Influencers are experts in product placement and product reviews. Many communities love these types of content.
Ecommerce Error # 9: Not being featured on social media
Social media allows you to intercept cold traffic in the target. Target refers to a group of potential customers to whom a company wants to sell its products or services. The Target is consequently also ... with your company.
Regularly publishing visual content on the reference social network is a small piece to build a community of enthusiasts.
Social media offers the strategic advantage of telling products in various ways. Some companies show the unusual benefits of using the products they sell. Others focus on recommending new combinations to the user.
Many editorial plans include customer success stories. The social proof technique underlines the authority and reliability of the company.
One of the worst e-commerce mistakes to avoid? Be present in every social network by copying and pasting the various contents.
Optimization of product sheets: 6 e-commerce mistakes to avoid
A third aspect that should not be underestimated concerns the optimization of product sheets.
Often some e-commerce pays little attention in presenting and praising the products for sale. This is one of the most serious e-commerce mistakes.
The main purpose of the product sheets is to make the user understand the benefits of the article.
Ecommerce Error # 10: Not Providing General Information
When we give someone a choice, we make them richer.
Enter a brief description of the product, without forgetting to include the available sizes and all the information that may prompt the user to buy.
An optimized product sheet includes the measurements and dimensions of the product. Also, you should never forget to mention any included products that the prospect will receive.
How do I make the card complete? Include the list of materials used to create the product.
Ecommerce error n. 11: Offer few colors
Offering a wide variety of colors allows you to please many potential customers.
Don't just offer the usual boring colors. Try to discover - through research - the chromatic varieties appreciated by the audience. By doing so, those on target will not be disappointed or excluded.
Ecommerce error n. 12. Do not suggest similar products
Suggest to the prospect what additional products to buy. This strategy leads the user to consider whether to buy something more.
Suggesting additional products allows you to increase the value of your expense. Without additional costs for your business!
To do this, just work on writing. Insert in the copy of the headline. The Headline is the title of an article, blog or social media post, or advertisement. Since the birth of ...: other users have also bought ... By doing so you will leverage social proof.
Ecommerce error n. 13: Low-quality images
The undisputed king of e-commerce is images. Underestimating them will make you commit one of the worst e-commerce mistakes ...
If you want to enrich the product sheet, include photos from different angles. A following to always keep in mind: insert close-up images to show the fabric of the product and the colors.
There is a trick to prevent the user from being distracted: use the white background.
Ecommerce error n. 14: No Reviews
Among the most famous e-commerce errors is the lack of testimonials. The stress that comes with buying products is often underestimated. Providing tangible evidence that everything will turn out for the best serves to calm the prospect.
Reviews reassure the prospect. Some testimonials focus solely on a single product. Others on the brand experience. Combining these types of reviews allows the user to understand the corporate ecosystem in depth.
The intrinsic value of testimonials is to prevent any form of disappointment in the prospect.
Ecommerce error n. 15: Offer No Warranty
Another factor that reduces the buying friction in the potential customer is the presence of a guarantee.
In specific niches, extensive use is made of targeted guarantees, especially when the prospect has to invest an interesting economic sum.
Not including the guarantee on your site - even if you sell low-cost products - is one of the e-commerce mistakes that decrease sales.
Purchase procedures and e-commerce mistakes: 5 strategies to include
The secret to having profitable e-commerce is to reduce the hassle for the user.
There are five buying clutches most harmful to sales and they must be avoided at all costs.
Ecommerce error n. 16. Inflexible payment methods.
To differentiate yourself from competitors and increase the average cost of the customer, you could offer the service of payment in installments.
This strategy is indispensable in the B2C market … Many purchases are made on impulse and to feel satisfied!
Ecommerce error n. 17: Do not include guest checkout
One of the most serious e-commerce mistakes concerns the rigidity of the transaction.
Many platforms force the user to enter superfluous information, which burdens the purchasing process. Maybe making the user nervous.
It would be better to enter a checkout procedure per guest, without forcing them to register on the site.
To increase the chances of converting the user to lead. Often translated as "contact", a lead is an individual or company who has shown interest by sharing contact information, such as email address, telephone number ..., take advantage of the thank you page by inviting him to subscribe to the newsletter. Perhaps by providing an incentive to get him to leave you his email.
Ecommerce error n. 18: Don't invest in Live chat
The live chat is the perfect ally to break down the purchase clutches. There is nothing more reassuring than human support.
Buying products creates a state of stress in the user. Not infrequently some potential customers are struck by doubts and uncertainties.
A confrontation with a professional employee who can provide valuable information will make the user feel safe and understood.
Live chat is a pivotal tool in showing the reliability of the brand.
Ecommerce error n. 19. Do not include virtual shopping.
In some sectors, it is advisable to provide the user with maximum assistance. Inserting this digital experience allows the customer to buy in total safety ... Dissolving any doubts directly with an expert.
Ecommerce error n. 20. Offer inappropriate shipments
Shipping times are a variable to be taken into consideration to reduce purchase frictions. A lot of competitors. A competitor is a company in the same sector or a similar sector offering a similar product or service in economic parlance. Could be... they exploit ultra-fast shipping, increasing the demands of the public.
For this reason, shipping shouldn't take more than 72 hours, especially in the B2C market.
Opening e-commerce is an ambitious project and requires a lot of attention.
For this reason, it is easy to make mistakes that can affect the performance of the entire project.
There are four distinct macro-areas to be constantly monitored to avoid making penalizing e-commerce mistakes.